Usually emails like this never grab my attention. This one did.
The lack of marketing collateral, imagery, and unnecessary graphics made this letter look sincere rather than canned. That being said I still didn’t take the survey because they lost me with the “less than 30 seconds” bit and I generally don’t take surveys unless I have my experience deemed it necessary.
I’ve sent out my fair share of survey’s but if every experience ended with a survey we’d never have time to do anything else but take them. Survey’s should be reserved for a higher purpose and not simply to give your readers another reason to unsubscribe.
Try delivering surveys "just in time" to benefit the participant of the survey, not just you. http://t.co/M6Id4Bdctw
— Jesse Friedman (@professor) June 3, 2015
Here’s an example of a Just In Time survey that was super quick and very easy for me to take.